Examine each situation and identify whether it is a Strength, a Weaknesses, an Opportunity, or a Threat to your company. Answer: S. If the situation refers to a Strength W. If the situation refers to a Weakness O. If the situation refers to an Opportunity T. If the situation refers to a Threat ___1. Excellent staff who are highly trained and very customer attentive. ___2. Business taxes will increase by 3% next year. ___3. The present promotional activities have a great appeal to customers. ___4. Some employees have problems dealing with arrogant customers who give out unfavorable comments. ___5. Sometimes overlook financial issuances of check and deposited cash. ___6. hotel rates are high which contradicts to the company's positioning of "Premium Quality Services at an Affordable Price" ___7. The constant growth of the number of tourists visiting the city where the hotel is situated. ___8. An increasing number of potential investors in the company. ___9. The growing number of cheaper hotels in the city. ___10. Based on financial analysis, the company has increased its profit margin this year.
Suppose you are a Marketing Manager of a 5-star Hotel located in Baguio City, Philippines. You are tasked to perform a SWOT analysis to know what are factors expected to affect the company's operations.
Examine each situation and identify whether it is a Strength, a Weaknesses, an Opportunity, or a Threat to your company.
Answer:
S. If the situation refers to a Strength
W. If the situation refers to a Weakness
O. If the situation refers to an Opportunity
T. If the situation refers to a Threat
___1. Excellent staff who are highly trained and very customer attentive.
___2. Business taxes will increase by 3% next year.
___3. The present promotional activities have a great appeal to customers.
___4. Some employees have problems dealing with arrogant customers who give out unfavorable comments.
___5. Sometimes overlook financial issuances of check and deposited cash.
___6. hotel rates are high which contradicts to the company's positioning of "Premium Quality Services at an Affordable Price"
___7. The constant growth of the number of tourists visiting the city where the hotel is situated.
___8. An increasing number of potential investors in the company.
___9. The growing number of cheaper hotels in the city.
___10. Based on financial analysis, the company has increased its profit margin this year.
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