Evaluate the imperatives of Customers Acquisition and Retention to a firm like Uganda Airlines Identify which factors that make customer satisfied ; make repeat purchase and recommend a particular airline service like Uganda Airlines. Recommend strategies for firm to efficiently and effectively acquire and retain customers for present and long term.
UGANDA AIRLINES
In today’s time, due to increasing globalization in the world’s economy and the rapid development in technology, the usage of airline service are increasing. This is supported by The International Air Transport Association (IATA) which has announced that “the global traffic result for March showing that total passenger demand rose 7.6% and freight demand climbed at 0.3% compared to same month last year” (IATA, 2020).
Additionally, due to globalization now the nature of the market for airline service is wide. For example, now Rwanda, Kenya, and Tanzania can provide airline service to each other or other countries within their region due to globalization. Of recent Uganda Airlines opened travel route to Dubai on top of its other route in South Africa.
Moreover, the function of airline service today has improved, as besides it allows people to go to other region, it also provide a goods delivery. These show that the market in airline industry has great opportunity to grasp.
Furthermore, by the appearance of budget airline service, the number of people that can travel has tremendously increased as budget airlines provide airline services at shoestring price. This incident affects the intensity of the competition in the market which highlights the need for company in this industry to be able acquire and retain their customers effectively in order to stay competitive in the market.
In relation with acquiring and retaining, the need of excellent service personnel is fairly crucial as they are the one who directly interact with the customers.
Q.1.
- Evaluate the imperatives of Customers Acquisition and Retention to a firm like Uganda Airlines
- Identify which factors that make customer satisfied ; make repeat purchase and recommend a particular airline service like Uganda Airlines.
- Recommend strategies for firm to efficiently and effectively acquire and retain customers for present and long term.
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