If the manager would be prepared to pay $70 000 per year to move from the least safe to the most safe form of transport (all else remaining equal), determine which alternative she should select
If the manager would be prepared to pay $70 000 per year to move from the least safe to the most safe form of transport (all else remaining equal), determine which alternative she should select
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Q: If the manager would be prepared to pay $70 000 per year to move from the least safe to the most safe form of transport (all else remaining equal), determine which alternative she should select
![A British company has won an important contract to supply components regularly t
Poland. Four methods of transport are being considered: (i) air, (ii) sea, (iii) road and
ferry and (iv) rail and ferry. The company's distribution manager has identified four
relevant attributes for the decision: punctuality, safety of cargo, convenience and
costs. She has also allocated weights of 30 to punctuality, 60 to safety of cargo and 10
to convenience.
The manager then rated the performance of each form of transport on the different
attributes. The values she assigned are shown below, together with the estimated
annual cost of using each form of transport.
Form of
transport
Air
Sea
Road and
ferry
Rail and
ferry
Punctuality
100
0
60
70
Benefit
Safety
70
60
0
100
Convenience
60
80
100
0
Costs ($)
150 000
90 000
40 000
70 000](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Faddade67-6dca-41b9-b5d9-3d81c38171e9%2F252bbf74-18a3-4b9f-9f2f-c0b097f8f659%2Fuopcgqg_processed.jpeg&w=3840&q=75)
Transcribed Image Text:A British company has won an important contract to supply components regularly t
Poland. Four methods of transport are being considered: (i) air, (ii) sea, (iii) road and
ferry and (iv) rail and ferry. The company's distribution manager has identified four
relevant attributes for the decision: punctuality, safety of cargo, convenience and
costs. She has also allocated weights of 30 to punctuality, 60 to safety of cargo and 10
to convenience.
The manager then rated the performance of each form of transport on the different
attributes. The values she assigned are shown below, together with the estimated
annual cost of using each form of transport.
Form of
transport
Air
Sea
Road and
ferry
Rail and
ferry
Punctuality
100
0
60
70
Benefit
Safety
70
60
0
100
Convenience
60
80
100
0
Costs ($)
150 000
90 000
40 000
70 000
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