Answered: Emerald Coast Saddlery…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Emerald Coast Saddlery (https://www.emeraldcoastsaddlery.net/) is considering direct export of its saddles through online sales to customers in Lithuania. Identify the number used to classify their products for export. Evaluate their website for international customers. A. What is the US Schedule B Number for their product? (US Census Bureau - https://uscensus.prod.3ceonline.com/) B. Emerald Coast Saddlery also wants their website to be evaluated for international customers. (Evaluate their website to see whether it (1) offers information in various languages; (2) converts prices to different currencies; (3) clarifies international shipping options; and/or (4) provides details regarding international returns/exchanges.) Discuss whether you think the firm is ready for international direct sales to customers and why. C. Provide an image and weblink to a retail website that has an excellent design for international shopping and explain why.

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