Economics Energy plus biscuit from (Bangladesh) Olympic industries limited is one of the first biscuits in the country to receive ISO certification because of their quality. Once they had high demand in the market but with the evolution of new competitors and changing consumer demand, their market is not as good as before. However, they have launched other biscuit brands to meet the different demands of different consumers. Answer the following questions with proper justification; 1. As Olympic industries have more than 10 biscuits brands, how they should segment their target market, and which segment should be targeted for Energy plus biscuits?
Economics Energy plus biscuit from (Bangladesh) Olympic industries limited is one of the first biscuits in the country to receive ISO certification because of their quality. Once they had high demand in the market but with the evolution of new competitors and changing consumer demand, their market is not as good as before. However, they have launched other biscuit brands to meet the different demands of different consumers. Answer the following questions with proper justification; 1. As Olympic industries have more than 10 biscuits brands, how they should segment their target market, and which segment should be targeted for Energy plus biscuits?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Economics
Energy plus biscuit from (Bangladesh) Olympic industries limited is one of the first biscuits in the country to receive ISO certification because of their quality. Once they had high demand in the market but with the evolution of new competitors and changing consumer demand, their market is not as good as before. However, they have launched other biscuit brands to meet the different demands of different consumers. Answer the following questions with proper justification;
1. As Olympic industries have more than 10 biscuits brands, how they should segment their target market, and which segment should be targeted for Energy plus biscuits?
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