seller can reach an agreement, and explain why each issue might be important to the buyer or seller. Please do expand on each and using theory to support answers. (discussion around quality characteristics for an online Grocery shopping service - diagram can be used for this too) thanks
seller can reach an agreement, and explain why each issue might be important to the buyer or seller. Please do expand on each and using theory to support answers. (discussion around quality characteristics for an online Grocery shopping service - diagram can be used for this too) thanks
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss non-price issues over which a buyer and seller can reach an agreement, and explain why each issue might be important to the buyer or seller. Please do expand on each and using theory to support answers. (discussion around quality characteristics for an online Grocery shopping service - diagram can be used for this too) thanks
Expert Solution
Introduction
Business is a legal entity created under law. It has its own rights and responsibilities as any other citizen.
Business will create value for customers and will earn profits in return. Every business will selected target market and will create customised value for them.
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