Strategic ManagementThe software systems like Enterprise Integration Software (EIS) are complex and quality is largely a function of the related installation and consulting processes. How JRP Computing can control quality and ultimately protect the reputation of its product and brand name when it has ultimately outsourced installation to its partners. Case Study: JRP Computing BhdJRP Computing Bhd (JRP) is a leading provider of Enterprise Integration Software(EIS). EIS allows a firm to connect and integrate processes across all aspects. To fuelits dramatic growth, JRP has focused its organization entirely on product development(software programming for a suite of EIA products) and selling (making the sale andthen moving into a new target) while outsourcing the installation and consultingaspects to the world largest accounting firms. This also makes JRP basically a productcompany whereas most competitors like Oracle and PeopleSoft, in its market spaceoperate as solutions companies. One benefit of this focused strategy is JRP's productis generally recognized as 200% to 300% better than competitors' software, and thusadaptors are likely to have a one-to two-years advantage.In further contrast to the competition, JRP has used its partnership with the accountingfirms to deliver a turn-key solution (It is a type of system built end-to-end for a customerthat can be easily implemented into a current business process). and has focused thissolution on a market comprised of the world's largest, global manufacturer andconsumer product companies. The accounting firms, in tum coordinated acomprehensive collection of hardware, operating systems and complementarysoftware firms. Installation and related consulting for ElS typically cost betweenRM100 to RM200 million but with the JRP software component accounting for onlyabout 20% of the installed cost (the remaining 80% is spent on the actual installation,not counting the value of consumer's time). To incentivize the accounting firms to helpsell its product (since, at least initially, the accounting firms had better reputation andcontrolled access to the target consumers). JRP has told its partners that it will neverenter the installation and consulting side of the business (aside from installation andconsulting that JRP does as part of its software support). By dangling such a largecarrot in front of the accounting fims provided the continuing benefit of encouragingtheir continued support to JRP with their customers.

Enterprise integration is the use of various integration approaches, such as API management,…

Strategic Management The software systems like Enterprise Integration Software (EIS) are complex and quality is largely a function of the related installation and consulting processes. How JRP Computing can control quality and ultimately protect the reputation of its product and brand name when it has ultimately outsourced installation to its partners.

Strategic Management The software systems like Enterprise Integration Software (EIS) are complex and quality is largely a function of the related installation and consulting processes. How JRP Computing can control quality and ultimately protect the reputation of its product and brand name when it has ultimately outsourced installation to its partners.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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