During portfolio analysis, a companyafter identifying the key businesses that make up thecompanyofO a. formulates a short-term marketing planO b. assesses the attractiveness of its various SBUSO c. performs a SWOT analysisCd. assesses its strengths and weaknessesO e. assesses the effectiveness of its various channel intermediariesClear my choice

There are various criteria on which the profitability of an organization can be measured. They are…

Answered: During portfolio analysis, a company,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Briefly explain each of the following e-commerce revenue models by highlighting differences, ( if any) a) Advertising revenue model b) Subscription revenue model c) Transaction fee revenue model
Which of the following BEST describes an accurate marketing mix core linkage for product and customer benefits? a. An American sports car manufacturer places an American flag at the end of their television commercials. Customer receives the pride of patriotism and pride of purchasing an American-made muscle car b. A watch company typically prices their watches above market. Customer receives a good value. c. An American sports car manufacturer places an American flag in the embroidery of their car seats. Customer receives the pride of patriotism and pride of purchasing an American-made muscle car d. A watch company emphasizes low product cost in their commercials. Customer receives prestige.
the task of marketing reserch is to assess the information needs and provide management with relevant, accurate, reliable, cheap, and current information. True or False
A market segment that is large enough or profitable enough to serve is ________. A. accessible B. measurable C. profitable D. differentiable E. substantial
The_____strategy seeks to increase sales of existing products in existing markets a.product development b.product diversification c. market penetration d.market innovation
Which of the following defines an Account as one of the Customer Relationship Management key players the most? An individual or organization with an interest in what a business is selling. A qualified prospect who has a high probability of becoming a customer. Companies (or households for B2C) with whom a company has business relations. A company’s representative responsible for purchasing a product.
When the National Association of Realtors’ national awareness campaign emphasizes that Realtors know how to more efficiently market a client’s property than an owner can by himself, it is highlighting which value of personal selling? a. Matching supply with demand b. Saving time and simplifying buying c. Building relationships d. Reducing marketing costs e. Leveraging contacts
These four elements are fundamental to any successful customer relationship management platform.
Assume you sell plumbing supplies via a distributor that sells to retailers: What can you, as the manufacturer’s sales representative, do to shorten the distributor’s sales cycle? To improve its conversions (changes or adaptations)? Now, assume you are the distributor and you have five salespeople working for you. Two call on plumbing companies and large construction companies at job sites, whereas the other three work as salespeople in your warehouse to handle walk-in customers. a) What can you do with marketing to shorten the sales cycle of each group? b) How might your efforts affect the performance of each group differently? (i.e. how are the 2 salespeople for the plumbing companies and large construction companies (performance) affected by your marketing, and how are the other three who work as salespeople in your warehouse (performance) affected by the marketing you did in part a). Answer for this question must be least 2-3 paragraphs long, answering ALL…
Consumers should acquire additional information up to the point. (a)where it becomes difficult to find (b)where all available information has been collected (c) where it is difficult to understand (d)where the cost of additional information is equal to or outweighs the expected benefit of additional information.
You have obtained your first job out of college, working in the marketing department of an SMB (Small to Medium Business) in the Metro Richmond area. On your first day, you ask your manager about their Martech stack and how they measure the results of their digital performance. They explain to you that they don’t really. You indicate that great companies attach significant importance and devote countless resources to monitoring the success of their online marketing, putting in place the processes to improve the performance of their digital channels continuously and that you would like to help them immediately in this area. QUESTION: Tell me how you would approach the implementation of a Performance Management System through each of the three key stages.
Microsoft's sales teams were traditionally focused on selling PCs to customers who rarely made purchases more than once a year. Now the firm prioritizes subscription sales of cloud storage and management solutions. Recommend to Microsoft's sales planners whether they need more hunters or more farmers

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