Discuss what people meter panels are and how a bank could use them for a campaign

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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Discuss what people meter panels are and how a bank could use them for a campaign 

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