Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Briefly explain how the organization forecast sales for its products (digicel)
Expert Solution
Step 1 Introduction
Digicel is a Caribbean based company. It provides mobile phone networks to the customers it operates in almost 33 countries and have more than 33 million active users currently the company mostly provide their services in Caribbean, Jamaica, Bermuda, Guyana, Fiji, etc.
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