Discuss the long- and short-term impacts a CRM can have on an organization.  Discuss both positive and negative impacts of CRM. Describe how an organization ensures data is up to date, correct, and consistently supporting the organization’s needs.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section18.6: Skills Needed For Mti
Problem 3CC: What forecasting techniques are used in the management of technology and innovation?
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  • Discuss the long- and short-term impacts a CRM can have on an organization. 
  • Discuss both positive and negative impacts of CRM.
  • Describe how an organization ensures data is up to date, correct, and consistently supporting the organization’s needs.
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