Answered: Discuss any FOUR (4) methods that…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Read the passage below and answer all the questions. Excellent Enterprises Inc. of Austin, Texas, is a fast-growing software company, and provides software solutions to giant global firms for improving sales and performance. It prides itself on its unique and unorthodox culture. Many of its approaches to business practice are unusual, but in Excellent’s fast-changing and highly competitive environment, they seem to work. There is no dress code and employees make their own hours, often very long. They tend to socialize together (the average age is 26), both in the office’s well-stocked kitchen and on companysponsored events and trips to places like local dance clubs and retreats in Las Vegas and Hawaii. An in-house jargon has developed, and the shared history of the firm has taken on the status of legend. Responsibility is heavy and comes early, with a “just do it now” attitude that dispenses with long apprenticeships. New recruits are given a few weeks of intensive training, known as “Excellent University” and described by participants as “more like boot camp than business school.” Information is delivered as if with “a firehose” and new employees are expected to commit their expertise and vitality to everything they do. Fazura, director of college recruiting, admits the intense and unconventional firm is not the employer for everybody.” But it’s definitely an environment where people who are passionate about what they do can thrive.” The firm employees about 700 such passionate people. Excellent’s managers know the rapid growth they seek depends on having a staff of the best people they can find, quickly trained and given broad responsibility and freedom as soon as possible. CEO Fatah Amin says, “At a software company people are everything. You can’t build the next great software company, which is what we’re trying to do here, unless you’re totally committed to that. Of course, the leaders at every company say, “People are everything.” But they don’t act on it.” Excellent makes finding the right people (it calls them “great people”) a company-wide mission. Recruiters actively pursue the freshest, if at least experienced, people in the job market, sourcing college career fairs and computer science departments for talented overachievers with ambition and entrepreneurial instincts. Top managers conduct the first rounds of interviews, letting prospects know they will be pushed to achieve but will be well rewarded. Employees take the recruits and their significant others out on the town when they fly into Austin for the standard, 3- day preliminary visit. A typical day might begin with gruelling interviews but end up with mountain biking, roller blading, or laser tag. Executives have been known to fly out to meet and woo hot prospects who couldn’t make the trip. One year, Excellent reviewed 15,000 resumes, conducted 400 on-campus interviews, flew 850 prospects in for interviews, and hired 262 college graduates, who account for over a third of its current employees. The cost per hire was $ 13,000; Fazura believes it was worth every penny. 2. Discuss any FOUR (4) methods that should be used by Excellent to convey the culture practiced to the job prospect?

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