Define positioning and state, from the case, how the airline positions itself to customers and potential customers. Explain TWO (2) bases that Caribbean International Airlines have used in segmenting its market. For each base, use examples from the case to solidify your answer. Consider how ONE (1) type of social media could be used by the airline to increase its market share.
Define positioning and state, from the case, how the airline positions itself to customers and potential customers. Explain TWO (2) bases that Caribbean International Airlines have used in segmenting its market. For each base, use examples from the case to solidify your answer. Consider how ONE (1) type of social media could be used by the airline to increase its market share.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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