Answered: If a goal is SMART, it will be…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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If a goal is SMART, it will be measurable.

Question 23 options:

	True
	False

If Disney allows for an extra two weeks between when a new cruise ship is supposed to be finished and its first scheduled cruise, they are engaged in ________, but they would be engaged in ________ if the ship suddenly sank as it was launched.

Question 24 options:

A)	contingency planning; crisis management

B)	contingency planning; public relations

C)	crisis management; contingency planning

D)	crisis management; crisis management

E)	none of these

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