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Question 6 6. Why does new product development theory show the process as an inverted triangle, with the first stage at the top of the triangle? O Because the number of ideas that will result in viable new products decreases as the process progresses O Because there are more stage gates in the early stages of the process. O Because more money is spent in the early stages of the process than at later stages. O Because each project's potential revenue decreases as it progresses through the process

Question 6 6. Why does new product development theory show the process as an inverted triangle, with the first stage at the top of the triangle? O Because the number of ideas that will result in viable new products decreases as the process progresses O Because there are more stage gates in the early stages of the process. O Because more money is spent in the early stages of the process than at later stages. O Because each project's potential revenue decreases as it progresses through the process

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 6 6. Why does new product development theory show the process as an inverted triargle, with the first stage at the top of the triangle? O Because the number of ideas that will result in viable new products decreases as the process progresses. O Because there are more stage gates in the early stages of the process. O Because more money is spent in the early stages of the process than at later stages. O Because each project's potential revenue decreases as it progresses through the process Question 8 8. Southwest Airlines screens potential employees rigorously and uses several unique interview processes to hire the right people. Southwest also has an extensive training progran for new employees These tactics reduce in service delivery, O Varlability O Overtead costs O Search qualities O Corsintence Question 10 2 pts 10. Ambient Management, Inc was experiencing a gap in the services it was providing. It dosed the gap by ensuring that its customer-facing staff had the skills, training, and proper tools to perform their jobs. When compared with the gap model of service quality, the gap that the company addressed was between what O cantoners warted nd what management thought customers wanted Omanagement thought cuntomers wanted and the ulity speoncations Rt develcped O the company provided and wht the entoners were d it provided O the service lityecations and the service that wan actualy provided
Transcribed Image Text:Question 6 6. Why does new product development theory show the process as an inverted triargle, with the first stage at the top of the triangle? O Because the number of ideas that will result in viable new products decreases as the process progresses. O Because there are more stage gates in the early stages of the process. O Because more money is spent in the early stages of the process than at later stages. O Because each project's potential revenue decreases as it progresses through the process Question 8 8. Southwest Airlines screens potential employees rigorously and uses several unique interview processes to hire the right people. Southwest also has an extensive training progran for new employees These tactics reduce in service delivery, O Varlability O Overtead costs O Search qualities O Corsintence Question 10 2 pts 10. Ambient Management, Inc was experiencing a gap in the services it was providing. It dosed the gap by ensuring that its customer-facing staff had the skills, training, and proper tools to perform their jobs. When compared with the gap model of service quality, the gap that the company addressed was between what O cantoners warted nd what management thought customers wanted Omanagement thought cuntomers wanted and the ulity speoncations Rt develcped O the company provided and wht the entoners were d it provided O the service lityecations and the service that wan actualy provided
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