Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
. Explain how travel distribution systems work in connecting customers and suppliers
2. Discuss the social, economic and technological factors that have influenced the evolution
of tourism as a global phenomenon
3. Assess the roles, responsibilities and impact of government, private sector and media in
international tourism development and management
4. Evaluate international tourism trends and their impact on environmental, economic,
cultural and social development
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