Critically examine the functions of public relations and how Tesla can integrate it to anticipate any bad media backlash v

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Effective public relations functions can also promote your organisation, help communicate
during a crisis or defend its reputation from attacks people make on it in the media. Critically
examine the functions of public relations and how Tesla can integrate it to anticipate any bad
media backlash v

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