Critical Thinking Some critics denounce PR specialists,calling them “flacks” or “spin doctors” whose job isto hide the truth about a company’s problems. What isthe proper role of PR within an organization? ShouldPR specialists try to put a good face on bad news?

Critical Thinking Some critics denounce PR specialists,calling them “flacks” or “spin doctors” whose job isto hide the truth about a company’s problems. What isthe proper role of PR within an organization? ShouldPR specialists try to put a good face on bad news?

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter11: Managing Change And Innovation

Section: Chapter Questions

Problem 1ED

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