Critical Thinking Recently, Twitter has joined otherInternet sites in selling preferred positions on the siteto generate revenue. Do you feel that such revenue-generating activities make sites such as Twitter less at-tractive? If you know that the top comments on a sitehave their positions because firms paid for them, areyou likely to change your use of the sites? Are thereother ways that an Internet site such as Twitter cangenerate revenue?

Consumer to Consumer is new type of business model, where Customers create and share the value which…

Answered: Critical Thinking Recently, Twitter has…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What are the ethical implications of the following interpretations? Any information you can access for free on the Internet is fair game. That's what the Web is all about, greater and greater access to information for more and more people ar und the world. In your circle of acquaintances, how common is pirating music and plagiarizing?
What are your thoughts on whether or not Facebook and other social media platforms should provide law enforcement access to user accounts in order to conduct investigations? Why would one pose such a question, and what does one hope to achieve by doing so? What are your opinions on whether or not social media companies like Facebook should provide law enforcement agencies access to their users' accounts in order to facilitate investigations? Why would you even ask such a pointless question?
What is Fake News? Where does itcome from? Why is it so dangerous? How can we as individuals ensure weare getting the best informationabout current events? How can you make sure you don’tfall victim to fake news?
4).One goal for setting prices low is to build market share and increase volume, which would in turn_______ options- Choose one. (Decrease competition, increase costs, lower costs) 5) The team designing this Wi-Fi phone should focus on attracting______ Choose one- (The early majority, early adopters, the late majority)
The cellular phone in the U.S. provides perhaps the most glaring recentexample of marketing’s failure to understand a technology’s emergent trajectories. While people are changing their communication patterns and social behavior as a result of the technology, cellular phone companies have been devising offerings and peddling marketing campaigns at painful odds with consumers’emergent behavior. How does this affect marketing and technology?
Recall 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in Youtube or in other platforms. Evaluate whether this marketing communication was effective for you. Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy. Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and Youtube to create viral videos (https://www.youtube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a place or food items that the…
What do you think are the key advantages and disadvantages of businesses using social media, such as Facebook, YouTube, LinkedIn, or Twitter?
Answer in typing other wise downvote you
Which of these is NOT a best practice for developing a paid social strategy? Keep track of influencer ROI. Monitor conversations about competitive brands. Commit to contributing resources. I ntegrate organic and paid social. Use research for SMM plans.
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While driving influencer marketing manager for a startup Fintox (www.fintox.com) which aims to drive investments literacy, conduct a search for the right influencers and elaborate on various tools you can use to find them. Explain in brief which mistakes one should avoid for influencer marketing in this case.

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