Critical Thinking Recently, Twitter has joined other Internet sites in selling preferred positions on the site to generate revenue. Do you feel that such revenue- generating activities make sites such as Twitter less at- tractive? If you know that the top comments on a site have their positions because firms paid for them, are you likely to change your use of the sites? Are there other ways that an Internet site such as Twitter can generate revenue?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Recently, Twitter has joined other
Internet sites in selling preferred positions on the site
to generate revenue. Do you feel that such revenue-
generating activities make sites such as Twitter less at-
tractive? If you know that the top comments on a site
have their positions because firms paid for them, are
you likely to change your use of the sites? Are there
other ways that an Internet site such as Twitter can
generate revenue?
Transcribed Image Text:Critical Thinking Recently, Twitter has joined other Internet sites in selling preferred positions on the site to generate revenue. Do you feel that such revenue- generating activities make sites such as Twitter less at- tractive? If you know that the top comments on a site have their positions because firms paid for them, are you likely to change your use of the sites? Are there other ways that an Internet site such as Twitter can generate revenue?
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