Critical Thinking One of the criteria for a usable mar- ket segment is its size. This chapter suggested that to be usable, a segment must be large enough to be profitable now and in the future and that some small segments get ignored because they can never be profitable. So how large should a segment be? How do you think a firm should go about determining if a segment is profitable? Have technological advances made it possible for smaller segments to be profit- able? Do firms ever have a moral or ethical obliga- tion to develop products for small, unprofitable seg- ments? When?

Q: What is the difference between product markets and generic markets? Provide example for each

A: Generic markets are usually made up of groups of people who have a common need that can be met by a…

Q: how does product differentiation contribute to a company's competitive advantage?

A: When a business uses a strategy to set itself apart from its competitors' offerings, it is referred…

Q: Give an example of a unique value proposition for a food waste app

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Q: Apply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team)…

A: About 4Ps of Marketing-The four Ps of marketing are seen as - Product, Price, Place, and Promotion…

Q: As a consumer of goods and services, provide an example/story of when a product or service did not…

A: The success of a business is defined by the way they fulfil the needs and solve the problems of…

Q: Explain. illustrate the role that market segmentation play in determining an optimal product mix?

A: The goal of market segmentation is to dissect a large target market. Based on the similarities…

Q: Rivalry among competing sellers grows in intensity when   A) rivals have similar strategies and…

A: Porter's five forces are the model that is used for the identification and analysis of the five…

Q: b) What value of this product can the company propose to its target customers? List three values and…

A: Every company through their products and services deliver some value to their customers in exchange…

Q: Why do people chose the products they like.

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Q: In this module, the product life cycle was defined as a concept that explains how products go…

A: The product life cycle consists of several stages through which a product goes in its entire life.…

Q: What is a barrier to growth in marketing and gives an example applied to a food company

A: Growth is a process of development of something or someone. Marketing is a process undertaken by an…

Q: What is a businesses product mix?

A: A product is an item or commodity offered for sales by a company to customers in order to satisfy…

Q: I have noted that in marketing we have to deal with the very human realities of customers. Please,…

A: Human beings are very complex creatures, their behavior and throught process cannot be predicted.…

Q: what are the current barriers from halal-certified products in the mainstream?

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Q: Hammerpress o compete in product categories where the market dictates a price that is not profitable…

A: It may not make sense for Hammerpress to compete in product categories where the market dictates a…

Q: Old products or services that are at theirdeclined stage in the U.S. market may be innovations in a…

A: Organizations function in an environment where the changes keep occurring. Customer preferences also…