Creative Homework/Short Project As an account exec- utive with a market research firm, you are responsible for deciding on the type of research to be used in vari- ous studies conducted for your dients. For each of the following client questions, list your choices of research approaches. a. Will TV or mobile device advertising be more effec- tive for a local bank to use in its marketing com- munication plan? b. Should a California winemaker operating on a na- tional scale switch from bottling its mid-tier wine ($9 to $15 per bottle) with corks to bottling it with screwcaps? c. Are consumers more likely to buy brands from firms that support strong sustainability initiatives? d. What existing features of an e-commerce site sell- ing clothing to women are most important for mak- ing a purchase decision?
Creative Homework/Short Project As an account exec- utive with a market research firm, you are responsible for deciding on the type of research to be used in vari- ous studies conducted for your dients. For each of the following client questions, list your choices of research approaches. a. Will TV or mobile device advertising be more effec- tive for a local bank to use in its marketing com- munication plan? b. Should a California winemaker operating on a na- tional scale switch from bottling its mid-tier wine ($9 to $15 per bottle) with corks to bottling it with screwcaps? c. Are consumers more likely to buy brands from firms that support strong sustainability initiatives? d. What existing features of an e-commerce site sell- ing clothing to women are most important for mak- ing a purchase decision?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:Creative Homework/Short Project As an account exec-
utive with a market research firm, you are responsible
for deciding on the type of research to be used in vari-
ous studies conducted for your dients. For each of the
following client questions, list your choices of research
approaches.
a. Will TV or mobile device advertising be more effec-
tive for a local bank to use in its marketing com-
munication plan?
b. Should a California winemaker operating on a na-
tional scale switch from bottling its mid-tier wine
($9 to $15 per bottle) with corks to bottling it with
screwcaps?
c. Are consumers more likely to buy brands from firms
that support strong sustainability initiatives?
d. What existing features of an e-commerce site sell-
ing clothing to women are most important for mak-
ing a purchase decision?
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