Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Create A Marketing Plan about your chosen business
I choose Milktea Cafe
Follow the format in the pic if necessary if not you can freely make your own.
I,III,IV leave this as blank

Transcribed Image Text:5:18
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LTE2
56%
TABLE OF CONTENTS
Permonal Data Sheet.
Desariptions of Marketing Principles.
II.
Schola de San Jose Mission and Vision..
IV.
Learning in the subject of Principle of Marketing.
V.
Marketing Plan...
VI.
Executive Summary..
VII.
Products/ Services
VIII. Target Customers.
10
IX.
Unique Selling Proposition and Competitive Analysis.
11
Pricing and sales Volume Potential.
12
XI. Location Analysis.
13
Marketing Strategies.
XII.
13
XII.
Joint Ventures and Partnership...
15
XIV. Rotention Strategy.
15
XV. Financial Projections and Goal Setting.
16
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