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- In 500 + words (single spaced), Explain and discuss Companies/Customers A) When do companies want relationships with customers B) When do companies NOT want relationships with customersMarketers sometimes collect primary information by usingso-called mystery shoppers who visit stores anonymously(as if they were customers) and note such critical factors asstore appearance and ambiance, items in stock, and qualityof service including waiting time and courtesy of employees. Prepare a list of data you would want to obtain from amystery shopper surveying a chain of electronics stores inyour area. Devise a format for gathering the information thatcombines your need to compile the data electronically andthe researcher’s need to remain undetected while visiting thestoresExplain how salespeople can generate feedback from buyers. Edit View Insert Format Tools Table 12pt Paragraph v BIUAV 2 T² : v 0 words
- What website characteristics could online retailersuse to enhance the probability of purchase amongindividuals who visit their websites? Describeeach factor in terms of how it should be used, anddescribe its intended effect on the consumer for thefollowing products:a. Dorm furniture from Target.comb. Electronics from Amazon.comc. Laptop from HP.comd. Backpack from REI.come. Apparel from JCPenney.comf. Cosmetics from Macys.comg. Tools from Sears.com. The consumer faces the problems of both what tobuy and where to buy it. How do these two types ofdecisions differ?describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning
- What products are currently marketed web-only that, inyour opinion, should remain web-only versus those thatshould consider establishing a (permanent, pop-up)physical storeCririca/ Thinking Most U.S. consumers have purchaseda product online at one time or another. What products have you e,.,er purchased online? How did you payfor these products? Do you consider a site's securitymethods at the time of purchase? Why or why not?Should retailers be required to post information abouthow they're keeping your infonnation secure? Howshould retailers be held accountable if the pe,sonal info,mation they keep on you is hacked?17- Mature retailers are vulnerable to new discounters with _________ a. Low-cost structure b. Middle-cost structure c. High-cost structure d. High expenses structure
- What is the key benefit for the retailer using groupon? A) getting customers in the door B) using digital coupons C) attracting internet savvy shoppers D) making 25% of normal E) selling out old stock1.What could be the possible risk/s in database marketing? 2. Based from your experience, what are the factor/s affecting your consumption behavior? Explain 3. B2B (business-to-business) marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations (such as office supplies), or for resale to other consumers, such as a wholesaler selling to a retailer. Do you think the ‘spray and pray’ approach is effective in attracting and retaining customers?The idea of spray and pray marketing is to send advertisements, or other forms of marketing communications, out to as many people as possible (spray), and hope that it motivates some of them to buy their product or show interest in their service (pray).A)what are the most typical information used by most retail buyers to make decisions for consumer market. B)what are types of information source define each with examples.