0:..e moodle1.du.edu.omQuestion 34Answer savedMarked out of 1.00P Flag questionCoupons, contests and demonstrations areexamples ofSelect one:O a. AdvertisingO b. Public Relationsc. Sales promotionO d. Personal sellingClear my choiceQuestion 35Answer savedMarked out of 1.00P Flag questionA company makes TVs, Washing machines,refrigerators and microwave ovens. Thelength of this product line is:Select one:O a. None opuoneorrect

Coupons are marketing tools that help a consumer in enjoying benefits like discounts on products and…

Answered: Coupons, contests and demonstrations…

Coupons, contests and demonstrations are examples of Select one: O a. Advertising O b. Public Relations O c. Sales promotion O d. Personal selling

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.

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