Choose from the following agricultural/agribusiness industry that you are interested with. Be specific. Animal production or livestock industry Plant/horticulture industry Crop industry Fishery Others ( be specific) After choosing an industry, you are asked to research about it and be able to answer the following questions: How attractive is the market? In what way are competitors expected to respond if you enter the market? What is the current size of the market and how large is it expected to become? What are the current and projected growth rates?
Choose from the following agricultural/agribusiness industry that you are interested with. Be specific. Animal production or livestock industry Plant/horticulture industry Crop industry Fishery Others ( be specific) After choosing an industry, you are asked to research about it and be able to answer the following questions: How attractive is the market? In what way are competitors expected to respond if you enter the market? What is the current size of the market and how large is it expected to become? What are the current and projected growth rates?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Choose from the following agricultural/agribusiness industry that you are interested with. Be specific.
- Animal production or livestock industry
- Plant/horticulture industry
- Crop industry
- Fishery
- Others ( be specific)
After choosing an industry, you are asked to research about it and be able to answer the following questions:
How attractive is the market?
In what way are competitors expected to respond if you enter the market?
What is the current size of the market and how large is it expected to become?
What are the current and projected growth rates?
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