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CASE STUDY REUIEW QUESTIONS:- QUESTION: 1 Identify key enuironmanbal fackors thet should "be considered by music producers. în evalsading stradefies for channel design?

CASE STUDY REUIEW QUESTIONS:- QUESTION: 1 Identify key enuironmanbal fackors thet should "be considered by music producers. în evalsading stradefies for channel design?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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CASE QUESTIONS:- STUDY REUIEW QueSTION: 1 Identify key shouldbe Considered by music producers in evalsading for chamd Desión? environmentad factors that stradefies for channed design?
Transcribed Image Text:CASE QUESTIONS:- STUDY REUIEW QueSTION: 1 Identify key shouldbe Considered by music producers in evalsading for chamd Desión? environmentad factors that stradefies for channed design?
3G 2:36 МKТ 301... ana u au up u vwu unuru u uprauua. aay s , u u an ua gan n Universal acquired one of these sites - MP3.com for $372m, just six months after MP3.com paid Vivendi $53.4m as compensation for intentionally violating its copyrights. For MP3.com a big attraction was having access to its new owner's back catalogue. For Vivendi, the benefit was to acquire the skills necessary to distribute through a channel which it knew little about, other than as an adversary in the courts. By 2003 MP3.com had amassed 3m users within a year of opening its European operation with a staff of just 25 (Sexton 2003). Visitors to the site enter their personal details to get access to 1.2m songs, either as streams or downloads, depending on the content supplier. MP3.com's role as a marketing ally represented a recovery from three years previously, when the parent American website was badly wounded in the crossfire with peer-to-peer "baddies" Napster and Aimster. CASE STUDY REVIEW QUESTIONS 1. Identify the key environmental forces that should be considered by music producers in evaluating strategies for channel design. 2. Contrast the role of a specialist music retailer with that of a grocery supermarket in the channel for CDs. 3. How would you suggest music producers might control their marketing channels more effectively? MKT 301- Digital Marketing Midterm Fall 2020 – BBAITM 34 Question 2 (Total 10 marks) Read the Blog and rewrite in your own words as a new write-up with your own ownership. https://digitalagencynetwork.com/how-brands-have-integrated-ar-vr-in-their-digital-marketing- strategy Word Count: 700 Words -.---- Best of Luck ------
Transcribed Image Text:3G 2:36 МKТ 301... ana u au up u vwu unuru u uprauua. aay s , u u an ua gan n Universal acquired one of these sites - MP3.com for $372m, just six months after MP3.com paid Vivendi $53.4m as compensation for intentionally violating its copyrights. For MP3.com a big attraction was having access to its new owner's back catalogue. For Vivendi, the benefit was to acquire the skills necessary to distribute through a channel which it knew little about, other than as an adversary in the courts. By 2003 MP3.com had amassed 3m users within a year of opening its European operation with a staff of just 25 (Sexton 2003). Visitors to the site enter their personal details to get access to 1.2m songs, either as streams or downloads, depending on the content supplier. MP3.com's role as a marketing ally represented a recovery from three years previously, when the parent American website was badly wounded in the crossfire with peer-to-peer "baddies" Napster and Aimster. CASE STUDY REVIEW QUESTIONS 1. Identify the key environmental forces that should be considered by music producers in evaluating strategies for channel design. 2. Contrast the role of a specialist music retailer with that of a grocery supermarket in the channel for CDs. 3. How would you suggest music producers might control their marketing channels more effectively? MKT 301- Digital Marketing Midterm Fall 2020 – BBAITM 34 Question 2 (Total 10 marks) Read the Blog and rewrite in your own words as a new write-up with your own ownership. https://digitalagencynetwork.com/how-brands-have-integrated-ar-vr-in-their-digital-marketing- strategy Word Count: 700 Words -.---- Best of Luck ------
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