One of the most frustrating types of events to ane-tailer is shopping cart abandonment. From yourown online shopping experience, what are thethings that would cause you to abandon an onlineshopping car

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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22.One of the most frustrating types of events to ane-tailer is shopping cart abandonment. From yourown online shopping experience, what are thethings that would cause you to abandon an onlineshopping cart? R

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Introduction

Abandonment of shopping carts is a serious problem that affects e-commerce stores all over the world. Customers who abandon their shopping carts before completing the purchase process are said to be in this situation. Because it has an impact on online retailers' revenue and profitability, this phenomenon is a major cause for concern. Understanding the elements that add to shopping basket deserting is significant in contriving procedures to diminish the event of this issue. In this essay, we will investigate the various reasons why people abandon their online shopping carts.

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