Case Study: A Great Corporate Wellbeing Program   Mr. Butch Clas, HR Director for SEA and ANZ at Dow Chemical, found out how healthcare   and wellbeing initiatives help to improve employee satisfaction in various dimensions. "We believe that a healthy body and mind will lead to improved productivity, and hence, it is important to us to focus on initiatives that will make employees happy at work," he said. In fact, Dow Chemical's yearly internal employee attitude survey has shown an improvement i.e. stress reduction by 7%- supporting why having a corporate wellbeing program is important. Not only does it benefit the employees, but it also significantly benefits the business. However, one of the biggest problems HR faces in employee wellbeing programs is the lack of participation. In fact, 52% of employers surveyed by Limeade, a pioneer in the HR technology industry admitted it was the biggest challenge, with 49% citing difficulty in maintaining interest and activation with 36% of respondents feeling like it's a battle to help employees develop long-term healthy habits.   As Millennials take over the workforce, it provides HR with a different set of expectations to meet when it comes to wellbeing. This change in the talent landscape makes it all the more crucial for HR policies, strategies and practices to evolve and address the current and upcoming needs, as well as the main interests of the workforce. For example, a look at how 41.29% of Millennials admitted to spending more on coffee than they invested in their retirement might be an indication of what truly matters to a younger workforce. Similarly, HR should also look into what actually appeals to different markets due to a diverse workforce. According to American Express, it is critical for success that "each company has its own customized wellbeing philosophy and design because there is no one design that will work for everyone. Successful wellbeing programs are aligned with individual company cultures and employee needs."   All answers must be supported with examples and application ideas.       Question 1   In the first year of the COVID-19 pandemic, the global prevalence of anxiety and depression increased by a massive 25%, according to a scientific brief released by the World Health Organization (WHO). Following that, employee wellbeing is now considered essential to business and organizational success. Explain the relationship between employee wellbeing. productivity and financial profit of an organization.

Principles Of Marketing
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ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
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Chapter1: Marketing: Creating Customer Value And Engagement
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Case Study: A Great Corporate Wellbeing Program

 

Mr. Butch Clas, HR Director for SEA and ANZ at Dow Chemical, found out how healthcare

 

and wellbeing initiatives help to improve employee satisfaction in various dimensions. "We

believe that a healthy body and mind will lead to improved productivity, and hence, it is

important to us to focus on initiatives that will make employees happy at work," he said. In

fact, Dow Chemical's yearly internal employee attitude survey has shown an improvement i.e.

stress reduction by 7%- supporting why having a corporate wellbeing program is important.

Not only does it benefit the employees, but it also significantly benefits the business. However,

one of the biggest problems HR faces in employee wellbeing programs is the lack of

participation. In fact, 52% of employers surveyed by Limeade, a pioneer in the HR technology

industry admitted it was the biggest challenge, with 49% citing difficulty in maintaining interest

and activation with 36% of respondents feeling like it's a battle to help employees develop

long-term healthy habits.

 

As Millennials take over the workforce, it provides HR with a different set of expectations to

meet when it comes to wellbeing. This change in the talent landscape makes it all the more

crucial for HR policies, strategies and practices to evolve and address the current and

upcoming needs, as well as the main interests of the workforce. For example, a look at how

41.29% of Millennials admitted to spending more on coffee than they invested in their

retirement might be an indication of what truly matters to a younger workforce. Similarly, HR

should also look into what actually appeals to different markets due to a diverse workforce.

According to American Express, it is critical for success that "each company has its own

customized wellbeing philosophy and design because there is no one design that will work for

everyone. Successful wellbeing programs are aligned with individual company cultures and

employee needs."

 

All answers must be supported with examples and application ideas.

 

 

 

Question 1

 

In the first year of the COVID-19 pandemic, the global prevalence of anxiety and depression

increased by a massive 25%, according to a scientific brief released by the World Health

Organization (WHO). Following that, employee wellbeing is now considered essential to

business and organizational success. Explain the relationship between employee wellbeing.

productivity and financial profit of an organization.

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