(IT) sophistication within the Financial Service Industry has alienated customers and created several ethical and moral issues instead of enhanced and quality services.
(IT) sophistication within the Financial Service Industry has alienated customers and created several ethical and moral issues instead of enhanced and quality services.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Topic: Too much Information Technology (IT) sophistication within the
Financial Service Industry has alienated customers and created several ethical and moral issues
instead of enhanced and quality services.
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