Question B1(a) Using relevant examples, explain four characteristics of services.(b) Using examples, evaluate importance of people, process and physicalevidence being integrated with other elements of the marketing mix.

Services are experiences or advisory provided in exchange for consideration to the client. These…

Answered: Question B1 (a) Using relevant…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question B1 (a) Using relevant examples, explain four characteristics of services. (b) Using examples, evaluate importance of people, process and physical evidence being integrated with other elements of the marketing mix.