After a market-wide research, ABC insurance company plc decides to start insuring pets. This type of insurance product is novel and has never been sold in the indigenous market. Irrespective of the initial interest it received from the initial market-wide research, ABC insurance company plc is worried of the real demand, since the real test is in the actual selling of the product. Question Keeping the four Ps of price, product, promotion, and place (distribution) in mind, describe how ABC insurance company plc should approach their marketing strategy to ensure that the sales of pet insurance achieve their desired projections.
After a market-wide research, ABC insurance company plc decides to start insuring pets. This type of insurance product is novel and has never been sold in the indigenous market. Irrespective of the initial interest it received from the initial market-wide research, ABC insurance company plc is worried of the real demand, since the real test is in the actual selling of the product. Question Keeping the four Ps of price, product, promotion, and place (distribution) in mind, describe how ABC insurance company plc should approach their marketing strategy to ensure that the sales of pet insurance achieve their desired projections.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Irrespective of the initial interest it received from the initial market-wide research, ABC insurance company plc is worried of the real demand, since the real test is in the actual selling of the product.
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Keeping the four Ps of price, product, promotion, and place (distribution) in mind, describe how ABC insurance company plc should approach their marketing strategy to ensure that the sales of pet insurance achieve their desired projections.
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