By using relevant examples, discuss the leadership qualities of Steve Jobs and bring out how his leadership embodies the nature and elements of leadership.
By using relevant examples, discuss the leadership qualities of Steve Jobs and bring out how his leadership embodies the nature and elements of leadership.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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By using relevant examples, discuss the leadership qualities of Steve Jobs and bring out how his leadership embodies the nature and elements of leadership. (case information provided - attached)
![Steve Jobs: Triumph at Apple
Steve Jobs was the only man in the whole world who could have saved Apple in 1997, and Apple needed to be saved. The
company was successively mismanaged and was failing. Without going into the gory details, Apple's products had
deteriorated, its marketing was dreadful, and its finances would have collapsed had it not been for CFO Fred Anderson's
work. Apple went shopping for a new operating system in a desperate attempt to remain relevant in the world of Windows
95. In a remarkable turn of events, Apple's then CEO, Amelio, engineered the purchase of NeXT in December 1996 for the
startlingly high price of $429 million in cash and stock. It was obvious to any sentient being that Amelio was not the man to
save it. Michael Dell said it should be liquidated. Did Steve really want to put himself through what was needed to fix this
company?
There are two reasons that only Steve Jobs could have saved Apple in 1997. First, Jobs persuaded Bill Gates to continue
supporting Apple by announcing a five-year commitment to writing software, specifically Office for the Mac. Jobs also
convinced Gates to invest $150 million in nonvoting shares of Apple. Amelio had attempted to negotiate a similar
arrangement with Gates and had failed. Second, Steve was able to endow the work of others with meaning as no one else
at Apple could. Fred Anderson, who was hired as chief financial officer in 1996 and did yeoman work keeping Apple afloat
financially despite its declining sales, said Steve "understood the soul of Apple. We needed a spiritual leader that could
bring Apple back as a great product and marketing company. So we had to have Steve." They got Steve. Amelio was
summarily ousted on September 16, 1997. He wrote, "I had, along with many others... been trapped by the charisma and
boldness of this unusual man."
Steve became "interim" CEO, a title he held for three years.. The "interim" was dropped in 2000. In the years from 1997 to
his death in 2011, Steve became an icon of the business world-the man who defined charisma in the context of enterprise.
Four reasons stand out: the creation of Apple Retail, the iPod, the iPhone, and the iPad. In order to transform Apple into the
vehicle to fulfill his ambition, Jobs had to whip the company into shape. His goal was not only to make a dent in the
universe but also perhaps, in the far-off and unimaginable future, to put himself on par with Bill Gates.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fc2c8664d-e566-492b-b955-e9a2cbb36ccf%2F26b6f2af-96c7-4253-b31c-89cd8d69ad96%2Fxu5fts_processed.png&w=3840&q=75)
Transcribed Image Text:Steve Jobs: Triumph at Apple
Steve Jobs was the only man in the whole world who could have saved Apple in 1997, and Apple needed to be saved. The
company was successively mismanaged and was failing. Without going into the gory details, Apple's products had
deteriorated, its marketing was dreadful, and its finances would have collapsed had it not been for CFO Fred Anderson's
work. Apple went shopping for a new operating system in a desperate attempt to remain relevant in the world of Windows
95. In a remarkable turn of events, Apple's then CEO, Amelio, engineered the purchase of NeXT in December 1996 for the
startlingly high price of $429 million in cash and stock. It was obvious to any sentient being that Amelio was not the man to
save it. Michael Dell said it should be liquidated. Did Steve really want to put himself through what was needed to fix this
company?
There are two reasons that only Steve Jobs could have saved Apple in 1997. First, Jobs persuaded Bill Gates to continue
supporting Apple by announcing a five-year commitment to writing software, specifically Office for the Mac. Jobs also
convinced Gates to invest $150 million in nonvoting shares of Apple. Amelio had attempted to negotiate a similar
arrangement with Gates and had failed. Second, Steve was able to endow the work of others with meaning as no one else
at Apple could. Fred Anderson, who was hired as chief financial officer in 1996 and did yeoman work keeping Apple afloat
financially despite its declining sales, said Steve "understood the soul of Apple. We needed a spiritual leader that could
bring Apple back as a great product and marketing company. So we had to have Steve." They got Steve. Amelio was
summarily ousted on September 16, 1997. He wrote, "I had, along with many others... been trapped by the charisma and
boldness of this unusual man."
Steve became "interim" CEO, a title he held for three years.. The "interim" was dropped in 2000. In the years from 1997 to
his death in 2011, Steve became an icon of the business world-the man who defined charisma in the context of enterprise.
Four reasons stand out: the creation of Apple Retail, the iPod, the iPhone, and the iPad. In order to transform Apple into the
vehicle to fulfill his ambition, Jobs had to whip the company into shape. His goal was not only to make a dent in the
universe but also perhaps, in the far-off and unimaginable future, to put himself on par with Bill Gates.
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