I choosed the Playstation 5. Please can you do the marketing analysis for my questions. BusinessMarketing Analysis You are requestedto develop a detailed analytical reporton a 'Marketing Analysis' for any exist-ing product/service you must choosein Bahrain's business environment.The chosen product is PlayStation5. The report should address thefollowing issues and requirements:1. The nature of the product's/service's features, characteristics, andfunctions. 2. The market segmenta-tion, target market, and positioningstatement of the product/service.3. Identify the marketing strategythat this product/service adopts tocompete in its business industry.

Marketing is the primary activity for any business along with production. Whereas the secondary…

Answered: Business Marketing Analysis You are…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range of financial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recent exploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study of marketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer might be the key to this dilemma. b) From your own investigation of an organization like yours, you discover that many marketers of Credit Cards in those organization sharpen their marketing strategy by adopting a multivariate demographic segmentation (i.e., combining two or more demographic variables) approach. Using examples, explain why and how such a segmentation approach might be used to inform strategy in attempting to resolve the sales decline.
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