Edgevant Solution Inc (ESI) was founded in 2001, is one of the leading global providersof information and communications technology (ICT) infrastructure and smart devices. Thecompany operates in over 90 countries, serving more than 1.5 billion people around the world.It is ESI's mission to bring the greatest digital experience to every person, home andorganization for a wholly connected, intelligent world. Presently, ESI is fronting with fiercecompetition from Zappel Inc and Shimmer International. The latest update pronouncesShimmer International is scheduling for the launching of its cutting-edge model in 2-week timeand Zappel Inc had just officiated the grand opening of its largest sophisticated manufacturingplants in the middle east and southern America. Briefly explain the FOUR (4) types of information given below, that the managerof ESI should possess in response to the latest development in the ICT industryand market:1. Competitors or competitive analysis2. Current economic condition3. Product analysis4. Customers' preferences

As per the above case - Edgevant solution Inc ( ESI) is one of the leading global provider of…

Answered: Briefly explain the FOUR (4) types of…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

See similar textbooks

Similar questions

Discuss the role of data analytics in CRM and how it helps in understanding customer behavior.
Answer the following question stated in a paragraph. “An error they are making with market segmentation” *article is listed below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket…
Discussion
You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University…
1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size Services
Describe the key features of CRM analytics and reporting for tracking sales and customer service performance.
Describe the purpose of business intelligence and the importance of BI tools.
Multipule choice questions? Just mark the Correct Answers and there is no need to exlain It !
True or False? "Market researchers always prefer to use secondary data because secondary data is cheaper than primary data." Is this statement true or false? Use your own words to clearly explain your answer.
Product managers can gather user data by surveying customers, running tests with a product's beta versions, conducting market research with people who aren't current product users, and collecting behavioral data as current users interact. All these data can be analyzed--either manually or algorithmically-to identify trends, discover the reasons for those trends, and predict whether the trends are predicted to recur. What kind of analytic is the product manager using? Describe the purpose and benefit of this analytics.
What is prescriptive analytics? What kinds of problems can be solved by prescriptive analytics? Which retail stores that you know of employ some of the analytics applications identified in this section? List the 11 categories of players in the analytics ecosystem.
Describe how primary market-research techniques areinvolved in the product development process of newfinancial products to help meet customer requirements.

SEE MORE QUESTIONS

Recommended textbooks for you

Understanding Business

Management

ISBN:

9781259929434

Author:

William Nickels

Publisher:

McGraw-Hill Education

Management (14th Edition)

Management

ISBN:

9780134527604

Author:

Stephen P. Robbins, Mary A. Coulter

Publisher:

PEARSON

Spreadsheet Modeling & Decision Analysis: A Pract…

Management

ISBN:

9781305947412

Author:

Cliff Ragsdale

Publisher:

Cengage Learning

Understanding Business

Management

ISBN:

9781259929434

Author:

William Nickels

Publisher:

McGraw-Hill Education

Management (14th Edition)

Management

ISBN:

9780134527604

Author:

Stephen P. Robbins, Mary A. Coulter

Publisher:

PEARSON

Spreadsheet Modeling & Decision Analysis: A Pract…

Management

ISBN:

9781305947412

Author:

Cliff Ragsdale

Publisher:

Cengage Learning

Management Information Systems: Managing The Digi…

Management

ISBN:

9780135191798

Author:

Kenneth C. Laudon, Jane P. Laudon

Publisher:

PEARSON

Business Essentials (12th Edition) (What's New in…

Management

ISBN:

9780134728391

Author:

Ronald J. Ebert, Ricky W. Griffin

Publisher:

PEARSON

Fundamentals of Management (10th Edition)

Management

ISBN:

9780134237473

Author:

Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo

Publisher:

PEARSON

SEE MORE TEXTBOOKS

Briefly explain the FOUR (4) types of information given below, that the manager of ESI should possess in response to the latest development in the ICT industry and market: 1. Competitors or competitive analysis 2. Current economic condition 3. Product analysis 4. Customers' preferences