Blue ocean strategy combines the advantages of both cost-leadership and differentiation. Therefore, all firms should pursue the blue-ocean strategy. O True O False

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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**Question**: Blue ocean strategy combines the advantages of both cost-leadership and differentiation. Therefore, all firms should pursue the blue-ocean strategy.

- True
- False

**Explanation**: This statement addresses the blue ocean strategy, a concept where businesses seek to create new market spaces and opportunities, hence termed ‘blue oceans,’ as opposed to competing in overcrowded industries (red oceans). By combining cost-leadership and differentiation, a firm aims to achieve high value at low cost. However, while the approach can be advantageous, it may not be suitable for all firms due to varying industry dynamics and organizational capabilities.
Transcribed Image Text:**Question**: Blue ocean strategy combines the advantages of both cost-leadership and differentiation. Therefore, all firms should pursue the blue-ocean strategy. - True - False **Explanation**: This statement addresses the blue ocean strategy, a concept where businesses seek to create new market spaces and opportunities, hence termed ‘blue oceans,’ as opposed to competing in overcrowded industries (red oceans). By combining cost-leadership and differentiation, a firm aims to achieve high value at low cost. However, while the approach can be advantageous, it may not be suitable for all firms due to varying industry dynamics and organizational capabilities.
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