The primary role of a functional strategy is to ○ create compatible degrees of strategic intent among a company's different business functions. ○ unify the company's various operating-level strategies. ○ determine how to support particular activities in ways that support the overall business strategy and competitive approach. ○ support and add power to the corporate-level strategy. ○ specify how to build and strengthen the skills, expertise, and competencies needed to execute operating-level strategies successfully. The value of doing competitive strength assessment is to ○ learn if the company's market opportunities are better than those of its rivals. ○ determine whether a company's resource strengths are sufficient to allow it to earn bigger profits than rivals. O learn how the company ranks relative to rivals on each of the important factors that determine market success and ascertain whether the company has a net competitive advantage or disadvantage vis-à-vis key rivals. ○ determine how competitively powerful are the company's core competencies. O learn whether a company has a distinctive competence.
The primary role of a functional strategy is to ○ create compatible degrees of strategic intent among a company's different business functions. ○ unify the company's various operating-level strategies. ○ determine how to support particular activities in ways that support the overall business strategy and competitive approach. ○ support and add power to the corporate-level strategy. ○ specify how to build and strengthen the skills, expertise, and competencies needed to execute operating-level strategies successfully. The value of doing competitive strength assessment is to ○ learn if the company's market opportunities are better than those of its rivals. ○ determine whether a company's resource strengths are sufficient to allow it to earn bigger profits than rivals. O learn how the company ranks relative to rivals on each of the important factors that determine market success and ascertain whether the company has a net competitive advantage or disadvantage vis-à-vis key rivals. ○ determine how competitively powerful are the company's core competencies. O learn whether a company has a distinctive competence.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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