Below are some popular products/services that failed when they were introduced to the market. Research on any one of them and present a report. Alternatively, students may identify other popular failed products either locally or internationally to present their report. The report should capture the following aspects.The nature of the product/service (An overview of its concept, objectives)Why the product/service failed in the MarketThe impact of the failure on the Organisation (Immediate and/or future)What alternative actions/strategy could have prevented its failure. This could be in terms of alternative design, marketing strategy, launch window etc. depending on the factors identified in part 2.Blackberry PlaybookHP touchpadMicrosoft kin smart phoneMicrosoft windows ME versionMySpaceNew Coke (1985) Colgate “Kitchen Entrees” Pepsi AM (1980)

In this dynamic world, product failure is one of the severe problems that occur between companies.…

Answered: Below are some popular…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Below are some popular products/services that failed when they were introduced to the market. Research on any one of them and present a report. Alternatively, students may identify other popular failed products either locally or internationally to present their report. The report should capture the following aspects.

The nature of the product/service (An overview of its concept, objectives)
Why the product/service failed in the Market
The impact of the failure on the Organisation (Immediate and/or future)
What alternative actions/strategy could have prevented its failure. This could be in terms of alternative design, marketing strategy, launch window etc. depending on the factors identified in part 2.

Blackberry Playbook

HP touchpad

Microsoft kin smart phone

Microsoft windows ME version

MySpace

New Coke (1985)

Colgate “Kitchen Entrees”

Pepsi AM (1980)

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