Being an entrepreneur requires having to take some principled risks. A good example is given by the Aravind Eye Care Hospital - founded by Dr G. Venkataswamy.Their vision is to eliminate blindness in the world. Worldwide 45 million people are blind and 12 million of those live in India. But the worst part is 80% of this blindness is

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Being an entrepreneur requires having to take some principled risks. A good example is given by the Aravind Eye Care Hospital - founded by Dr G. Venkataswamy.Their vision is to eliminate blindness in the world. Worldwide 45 million people are blind and 12 million of those live in India. But the worst part is 80% of this blindness is
preventable. What impressed most was the great sense of shared value and vision among the people working there. And this is just the best part of a great legacy left by Dr G. Venkataswamy, founder of Aravind Eye Care. He founded his first hospital in 1976, when he was 58. He started small, with just ll beds, but year after year he created what today is the most productive eye care facility in the world. He died almost l0 years ago, but his lessons
are still valuable and are great pillars for the company. If you are looking to create a great
social enterprise, note down what made Aravind Eye Care unique. Given this short scenario, and using your own words, each one of the following risk aspects
in the context of this social enterprise example:
a) Aspiration is always bigger than resources
b) Control your life to change the world
c) You have to be a leader
d) Move your company from good to great
e) Values are your solid base
0 Think as the big players
a) What is your understanding of the term "entrepreneurial opportunity"?
b) Do you think an innovation hub critical for an educational institution
University of Namibia? Briefly discuss. Why or why not?
c) Discuss some critical strategies that you would like
development of the new innovation centre?

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