The concept of Social corporate entrepreneurship unites the passion of a social mission with an image of business-like discipline, innovation, and determination. KFC implemented the idea by running some of its outlets by dumb and deaf staff. Do you think it was a step to improve its goodwill or a gesture of empathy? How will you justify both the concepts? Explain with pros and cons.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The concept of Social corporate entrepreneurship unites the passion of a social mission with an image of business-like discipline, innovation, and determination. KFC implemented the idea by running some of its outlets by dumb and deaf staff. Do you think it was a step to improve its goodwill or a gesture of empathy? How will you justify both the concepts? Explain with pros and cons. 

Expert Solution
INTRODUCTION:

There are different businessmen these days in the market. There are individuals like the entrepreneurs of the organization that help the country to achieve its economic goals and the organizations are trying to gain the organizational objectives and goals.

Similarly, the entrepreneurs are taking a lot of risks in the markets, and also the entrepreneurs are planning all the activities of the organization. There are various new concepts and many initiatives that are introduced by the entrepreneurs of the markets.

 

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