Answered: Please paraphrase the text below and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Academic entrepreneurship has remarkably strengthened the linkage between the universities and the industry. The number of technology patents and spinoffs coming out of university research has a significant impact on regional economic and social development. To further highlight the importance of academic entrepreneurship, specifically in the field of biomaterials, the aim of this review is to cover the available literature on academic entrepreneurship and present a comprehensive overview of what the importance of university spinoffs are, academic patents, commercialization and their effects on academia as well as the industry.

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