Answered: Vancouver-based Lululemon is benefiting…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

1-Vancouver-based Lululemon is benefiting from the fact that yoga is experiencing a rebirth. Is the popularity of yoga a trend or a fad? What are the marketing implications of each for Lululemon?

Expert Solution

Background

The infectious disease coronavirus which originated from China spread globally in no time. Along with the available vaccines now, social distancing and maintaining personal hygiene measures are the only ways to avoid getting affected from such a dangerous disease.

This resulted in a number of limitations in the different industries across the globe. Some industries have been impacted to an extent that they are on the verge of getting stopped and some industries have flourished in such times.