Based the Functional Theory of Attitude, explain the FOUR (4) functions of attitude that might influence Baby Boomers to have a negative attitude towards internet banking. Provide relevant examples to support your answer.
Based the Functional Theory of Attitude, explain the FOUR (4) functions of attitude that might influence Baby Boomers to have a negative attitude towards internet banking. Provide relevant examples to support your answer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Based the Functional Theory of Attitude, explain the FOUR (4) functions of attitude that might influence Baby Boomers to have a negative attitude towards internet banking. Provide relevant examples to support your answer.
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