(B) Which Product Sub-Category has the highest ale per Customer' and 'Profit per Order'? Name e Sub-Category for the highest 'Sale per ustomer' and 'Profit per Order'
(B) Which Product Sub-Category has the highest ale per Customer' and 'Profit per Order'? Name e Sub-Category for the highest 'Sale per ustomer' and 'Profit per Order'
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question

Transcribed Image Text:o (B) Which Product Sub-Category has the highest
'Sale per Customer' and 'Profit per Order'? Name
the Sub-Category for the highest 'Sale per
Customer' and 'Profit per Order'
Value
1500
1000
500
-500
Category / Sub-Category
Office Supplies
Furniture
Technology
Boo.. Cha.. Fur.. Tab.. App.. Art Bin.. Env.. Fas.. Lab.. Pap.. Sto.. Sup.. Acc.. Cop.. Mac.. Pho..
£124.52
£1,038.64
£44.48
£665.64
£31.16
£241.71
Profit per Order
Profit per Order
Profit per Order
£-230.75
£1,211.28
£150.94
£1,063.47
£-230.75
£1,211.28
Profit per Order
Ital
I...
Profit per Order
£25.47
per Order
Profit
£256.55
£17.63
per Order
Profit
£166.55
£20.67
per Order
Profit
£123.46
| £10.57
per Order
Profit
£60.51
£7.61
Profit per Order
£48.29
£21.30
£132.25
£24.43
Profit per Order
per Order
Profit
£551.44
£22.81
£154.34
£78.32
£126.58
£1,043.22
£504.87
£42.90
£690.91
£69.93
per Order
Profit per Order
Profit per Order
Profit per Order
Profit per Order
Profit
£926.44
Profit per Order and Sales per
Customer for
each Sub-Category broken down by
Category. Color shows
details about Profit per Order and Sales per Customer. The marks are labeled by Profit per Order and Sales
per Customer.
Measure Names
Profit per Order
Sales per Customer
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