Assume you are appointed as head of marketing of AP Aluminum Company, which is a new company manufacturing and marketing aluminum extruded products, such a door, window, and partition aluminum frames, heat sinks, and control panels. Customers include house hold and business organizations. The factory is located in Ajman, UAE. You have discussed with your CEO to initially focus sales and distribution efforts in UAE, Qatar, Kuwait and Oman. You are required to design sales territories to cover the four countries. Describe how you would go about your task.

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Optimization Models

Optimization models are mathematical models that help organizations determine the best way to allocate scarce resources to achieve specific objectives. These models can be used to solve a wide variety of problems, from finding the most efficient route for a delivery truck to determining the optimal mix of products to stock in a store.