Assignment: Culture impacts the filters through which different audience members will receive and perceive information. It is important for you as a technical communicator to take into account cultural differences, such as language, style, tone, and design. Write a single-spaced memo of at least one complete page (but ideally no more than one and a half pages) for the scenario below. Scenario The company you work for provides information technology services to large businesses and governments in several countries in North America, Europe, and Asia. A market opportunity exists for your company to expand its business to South America. Company executives have concluded that it will be best to focus concurrently on a couple of countries to begin. Argentina and Brazil have been chosen as the countries your business will enter first. Your manager has requested that you join a small team that will consider all aspects of communicating with the people in the two countries in your company's efforts to gain new business. Your assignment is to communicate via a memo to the team's leader, Jennifer Williams, on the cross-cultural considerations that should be taken into account for the company's expansion into the targeted countries. If you reference any research, be sure to provide proper attribution. You may choose any style guideline you wish (but do know that we will establish one style guide for your team and individual projects).
Assignment: Culture impacts the filters through which different audience members will receive and perceive information. It is important for you as a technical communicator to take into account cultural differences, such as language, style, tone, and design. Write a single-spaced memo of at least one complete page (but ideally no more than one and a half pages) for the scenario below. Scenario The company you work for provides information technology services to large businesses and governments in several countries in North America, Europe, and Asia. A market opportunity exists for your company to expand its business to South America. Company executives have concluded that it will be best to focus concurrently on a couple of countries to begin. Argentina and Brazil have been chosen as the countries your business will enter first. Your manager has requested that you join a small team that will consider all aspects of communicating with the people in the two countries in your company's efforts to gain new business. Your assignment is to communicate via a memo to the team's leader, Jennifer Williams, on the cross-cultural considerations that should be taken into account for the company's expansion into the targeted countries. If you reference any research, be sure to provide proper attribution. You may choose any style guideline you wish (but do know that we will establish one style guide for your team and individual projects).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Can someone give me a breif draft so I can start this memo. How can I start writing this?
Transcribed Image Text:Assignment:
Culture impacts the filters through which different audience members will receive and perceive
information. It is important for you as a technical communicator to take into account cultural
differences, such as language, style, tone, and design. Write a single-spaced memo of at least one
complete page (but ideally no more than one and a half pages) for the scenario below.
Scenario
The company you work for provides information technology services to large businesses and
governments in several countries in North America, Europe, and Asia. A market opportunity exists
for your company to expand its business to South America. Company executives have concluded
that it will be best to focus concurrently on a couple of countries to begin. Argentina and Brazil
have been chosen as the countries your business will enter first.
Your manager has requested that you join a small team that will consider all aspects of
communicating with the people in the two countries in your company's efforts to gain new
business. Your assignment is to communicate via a memo to the team's leader, Jennifer Williams,
on the cross-cultural considerations that should be taken into account for the company's
expansion into the targeted countries. If you reference any research, be sure to provide proper
attribution. You may choose any style guideline you wish (but do know that we will establish one
style guide for your team and individual projects).
Submission and Deadline
Submit your completed assignment as one group in eLearning by the date noted in the syllabus.
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