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- 1. What is the difference between the Sales and Marketing Process and the Sales and Marketing Modules in Enterprise Resource Planning Systems and what is management Control Process? 2. How does ENTERPRISE RESOURCE PLANNING help in the Customer Relationship and How would sales and distribution ben integrated with other modules?Distinguish between different business-level strategies that SPAR can use to 10 achieve its strategic goalsExample of marketing plan. Executive summary: Present market situation: SWOT Analysis: Marketing Objectives Marketing Strategies: Marketing Programs in the marketing mix: Budget: Controls:
- 2. Imagine you are the CEO of an organization. Your work is expanding and you need to hire people who are experienced and skillful in their fields such as marketing. a. Explain what type of problem exist in above given situation? and what type of decision could be taken? b. Elaborate the decision-making process through which you will be able to hire best marketing employees?There are several steps in the planning process. Review the variations shown in the table below. Which list is correct? A 1. Analysis + mission strategy 2. Mission + goals plans 3. Operational goals > tactics 4. Strategic plans > tactical plans 5. Tactical goals > operational goals 6. Strategic goals > operational plans B 1. Analysis + mission strategic goals 2. Mission strategic goals > plans 3. Strategic goals + plans > tactical goals 4. Plans + tactical goals > tactical plans 5. Goals tactical plans > operational goals 6. Tactical plans + operational goals > plans Which list of steps reflects the best order for the planning process? A O B с O O с 1. Tactical plans lead to strategic goals. 2. Strategic goals lead to strategic plans. 3. Plans are based on tactical goals. 4. Plans are based on operational goals. 5. Goals based on environmental analysis. 6. Analysis determines the mission.What is the purpose of Business Model Canvas?How do I use it?
- How can PepsiCo Allign training of their employee to their organizational goals and department goals to increase the sales and employee performance so define by considering following domains? 1.introduction of organization and training need analysis2.research/ training method used by PepsiCo3.findings of training and transfer of training4. Discussion or evaluation of training5.conclutionA. Describe the features of extended enterprises?B. Discuss the need for IS planning?C. Identify the objectives of IS planning?Both the bottom-up and the top-down approaches can be used to forecast sales. When might you prefer the bottom-up approach? When might you prefer the top-down approach?
- After operating for some time and having evaluated the finances to project the sales of the business, it is necessary to think that, as a business owner, you must establish a strategic marketing plan which gives you a better idea about the market and business opportunities. growth in the industry. For this reason, in this task you will develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements: a) Executive Summary i) Summarize all the most important aspects of your strategic marketing plan. b) Our client (buyer person) i) Describe the different types of customers the business appeals to. c) Product or service i) Evaluate the product or service according to the market need. ii) Defines the branding elements of the business.Creative Homework/Shorr Projecr Assume that youare employed in the marketing department of a firmthat is producing an electric scooter. In developing thisproduct, you realize that it is important to provide acore product, an actual product, and an augmentedproduct that meets the needs of customers. Developan outline of how your firm might provide these threeproduct layers in the electric scooterExplain Korey's model that consist of three discrete major phases: (1) preliminary analysis phase, (2) strategic planning phase, (3) strategic management phase