Assignment Question(s):a. Discussion Questions2. How can firms use customer demographics like income, market size, education,and ethnicity to market to their customers better? Discuss with the help ofsuitable examples.eir l

* Introduction -Before diving and understanding market segmentation and demographics according to…

Answered: 2. How can firms use customer…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

I require more details in explaining the individual factors
What do marketers mean when they refer to technological and sociocultural environments? Why do they need to understand these environments in a global marketplace?
Give a clear identification and description of the different ways your chosen market is/can be segmented, with your chosen market being the herbal milk market.
How do you think the Internet has affected differentiatedmarketing techniques?
What methods can a firm use to identify untapped market segments and assess their potential value?
As a marketer, why segment the market? Explain what approaches can be used to segment the market and how can this lead to competitive advantage.
3. As a marketer, how can you ensure further learning in your profession in connection to our society?
Differentiation focus on 1-Focus on a particular group or geographical market. 2-Seek differentiation in the targeted market segment. 3-Serve the special needs of a narrow target market. 4-all the above
1. How families interact in the factor market. 2. How families interact in the product market.
Being locked into a product or technology is a problem only if such a product can be clearly shown to be inferior to an alternative. Using your understanding of market structure, briefly explain what difficulties there might be in establishing such a case?
Market segmentation is a crucial component of any marketing strategy, as it allows businesses to divide aheterogeneous market into smaller, more manageable segments. Discuss the FIVE (5) broad types of market segmentation strategies and explain how each type can be applied to identify and target potentialcustomers effectively. Provide real-world examples to illustrate your points.
Think of a business category. In segmentation scheme, which one(s) do you think would be most effective to sell your products or services? In another word, to which segment do you feel you belong more? why?

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS

2. How can firms use customer demographics like income, market size, education, and ethnicity to market to their customers better? Discuss with the help of suitable examples.