Answered: 1) Which of the following best explains…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1) Which of the following best explains the difference of formal and informal channels of information

a. Formal channel of information produces information while informal channel produces data only

b. Formal channel of information are only done from top to bottom while informal channel are done horizontally only

c. Formal channel produces printed document as information while informal channel does not produce any printed document

d. Formal channel follows a specific hierarchy while informal channel everyone is of the same level\

2) Pedro created a software that monitors running distance from the insole of the shoes. Pedro want to test the software if people would like the software or not. Pedro's goal is to sell the software and make profit. Which of the following should Pedro use in order to see if people would like his software?

a. Pedro should consider distributing the software via registerware and ask for payment per user registration

b. Pedro should consider creating a tiktok video in order to promote his product

c. Pedro should consider to distribute the software via shareware

d. Pedro should consider making a Facebook page and see if People would like his software

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