List three of your favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? When was the last time you abandoned a brand name you had used for some time in favor of a new brand? Why did this happen
List three of your favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? When was the last time you abandoned a brand name you had used for some time in favor of a new brand? Why did this happen
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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List three of your favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? When was the last time you abandoned a brand name you had used for some time in favor of a new brand? Why did this happen?
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