ARS,THE COMPANY HAS SUCCESSFULLY DOMINATED THE DOMESTIC MARKET WITH KANCIL IN ITS EARLY YEARS FOLLOWED BY MYVI IN RECENT YEARS.FROM JANUARY TO AUGUST 2022,THE COMPANY SOLD 171,728 UNITS AS COMPARED TO ITS CLOSET RIVAL PROTON WITH 87,481 UNITS.PERODUA IS ALSO EXPORTING ITS CARS TO A FEW NEIGHBOURING COUNTRIES INCLUDING INDONESIA  AND BRUNEI (A) USING ANY FOUR(4) ELEMENTS OF PESTLE OR PORTER'S FIVE FORCES,DISCUSS HOW THE EXTERNAL ENVIROMENT MAY SHAPE PERODUA'S MARKET FOR YHE NEXT TWO YERAS. (B) ANALYSE PERODUA'S INTERNAL ENVIROMENT AND ELEBORATE ON FOUR(4) OF ITS INTERNAL FACTORS.CLASSIFY THEM INTO MAJOR OR MINOR STRENGTH OR MAJOR OR MINOR WEAKNESSES.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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BELOW ARE RELATED TO PERUSAHAAN OTOMOBILE KEDUA SENDIRIAN BERHAD(PERODUA) MALAYSIAS LEADING CAR MANUFACTURE.ESTABLISHED IN 1992 AS A MANUFACTURER OF COMPACT CARS,THE COMPANY HAS SUCCESSFULLY DOMINATED THE DOMESTIC MARKET WITH KANCIL IN ITS EARLY YEARS FOLLOWED BY MYVI IN RECENT YEARS.FROM JANUARY TO AUGUST 2022,THE COMPANY SOLD 171,728 UNITS AS COMPARED TO ITS CLOSET RIVAL PROTON WITH 87,481 UNITS.PERODUA IS ALSO EXPORTING ITS CARS TO A FEW NEIGHBOURING COUNTRIES INCLUDING INDONESIA  AND BRUNEI

(A)

USING ANY FOUR(4) ELEMENTS OF PESTLE OR PORTER'S FIVE FORCES,DISCUSS HOW THE EXTERNAL ENVIROMENT MAY SHAPE PERODUA'S MARKET FOR YHE NEXT TWO YERAS.

(B)

ANALYSE PERODUA'S INTERNAL ENVIROMENT AND ELEBORATE ON FOUR(4) OF ITS INTERNAL FACTORS.CLASSIFY THEM INTO MAJOR OR MINOR STRENGTH OR MAJOR OR MINOR WEAKNESSES.

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